Shell Canada Essay Example | Topics and Well Written Essays - 1000 words

overreach Canada - Essay ExampleThe accompany specializes in the production and sale of a number of products including natural gas, megascopic oil, solvents, diesel fuels, gas, ethane, butane, asphalts, propane, lubricating oils, greases, sulphur, gasoline and natural gas liquids, just to name but a few. Shell also provides a number of services which include refining, marketing, and transporting vegetable oil products (Shell Canada Limited, 2007).Value chainShells value chain refers to all the activities that take place in the company with the aim of increasing customer gaiety while managing cost of production effectively. In this regard, Shell has third key value chain components, including fuel emerge, customer support, and bread and butter. As such, once the petroleum products constitute been produced, Shell ensures that they are transported to the customers efficiently and timely. In addition, the company has an efficient customer support team whose mandate is to ensure that customers demands are met. The maintenance component of Shells value chain is concerned with ensuring that the plant and transport facilities are in good condition to enhance the production and supply of products to the customers (Shell Canada Limited, 2007).CompetitorsShell Canada operates in a very competitive task environment. In fact, virtually of its strategies are aimed at ensuring that it competes favorably with otherwise players in the industry. Currently, Shell Canada has three major competitors, which include Imperial Oil Limited, Suncor Energy Inc., and Canadian Natural Resources Limited. This company poses the greatest threat to Shell Canada in the oil industry (Shell Canada Limited, 2007). ... ive outline The management of Shell Canada understands that, for the company to gain competitive advantage of its main rivals, it must improve the quality of product and service delivery to its customers. In this regard, the company focuses on the production of quality pe troleum products that suit the needs of its customers. The company has also focused on the delivery of best customer service by establishing a customer support department that handles all customer queries and problems. In addition, the company intends to have a wide outreach by exploring and producing petroleum products in other countries. This allow for help increase its customer base, thereby according it a competitive advantage over its rivals. Further, the company is in the process of designing the most modern technology that will enable it conduct deep-sea exploration as a means of moving ahead of its competitors. At the same time, Shell intends to adopt a technology that will enable the company produces petroleum in an environmental friendly manner. The company believes that reducing environmental pollution will enable it explore several markets without resistance from the governments and the locals (Shell Canada Limited, 2007). Q2. The world has experienced rapid technologic al advancements over the past few decades. The new technological have had a huge impact in most business operations. In fact, no single company can compete favorably in the present business environment without the integration of technology. The same applies to Shell Canada, whose competitiveness depends on how well it introduces and uses technology. Currently, Shell can benefit significantly by introducing a number of technologies in its business operations. ERP Firstly, the implementation of ERP technology can be of huge